Course Content:  General Business Development - $695

This certification course in General Business Development is designed to assist the student in understanding the principles of general business development and operations.  The program of study includes how to startup a business, legal requirements, ethics, writing a business plan, strategic planning, hiring, employee legal and tax forms, raising capital, business terminology, leasing locations, general business practices and operations, marketing, website development and e-commerce, and how to sell a business.

Upon completion of this program the student will receive an Applied Business Development Certificate.  All Blue Heron eLearning programs are state licensed!



Table Of Contents

  • Section One - Assessing Your Readiness
  • Section Two - Business Ethics
  • Section Three - Raising Capital
  • Section Four - Writing a Business Plan
  • Section Five - Legal Requirements
  • Section Six - Strategic Planning
  • Section Seven - Employees / Hiring
  • Section Eight - Marketing
  • Section Nine - Location / Leasing
  • Section Ten - Buying a Business
  • Section Eleven - Business Terminology
  • Section Twelve - Final Exam


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